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Ekaterina Hramkova o dizayn-issledovaniyah pri sozdanii innovatsionnogo produkta

design
Университет "Синергия"
Video
masterClass
FREE
Русский
 

No certificates can be issued for this course, because the course does not include any assessment tests.

 
 

Description

Ekaterina Hramkova — generalnyiy direktor strategicheskogo dizayn-agentstva Lumiknows

«Ya hotela byi, chtobyi po itogam nashey vstrechi vyi zapomnili tri momenta. 1) Rol i mesto dizayna v tsepochke sozdaniya novogo produkta izmenilis radikalno. 2) Dizayn-myishlenie okazalos otlichnyim instrumentom dlya rabotyi s «neyavnyim znaniem». 3) Dizayn-issledovaniya — eto instrument Novoy Ekonomiki, osnovannoy na vzaimootnosheniyah».

V master-klasse Ekaterina rasskazhet o dizayne kak instrumente biznesa, kategoriyah steykholderov, etapah realizatsii dizaynerskogo proekta i otvetit na voprosyi:

  • Kakim obrazom dizayn pomogaet razvitiyu biznesa?
  • Chto takoe «neyavnoe znanie»?
  • Kakie traditsionnyie uslugi predostavlyayut agentstva promyishlennogo dizayna?
  • Chem evropeyskie potrebiteli otlichayutsya ot rossiyskih?
  • Kak sformirovat gramotnyiy dizayn-brif?
  • Pochemu, nesmotrya na marketingovyie issledovaniya, na ryinke provalivaetsya 90% novyih produktov?

Theory

1 Храмкова Екатерина Людовиковна
 
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