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Lev Hasis o roznichnoy torgovle

5.0
Economics and Finance
Университет "Синергия"
Video
masterClass
FREE
Русский
 

No certificates can be issued for this course, because the course does not include any assessment tests.

 
 

Description

Lev Hasis — glavnyiy ispolnitelnyiy direktor i predsedatel Pravleniya H5 Retail Group N.V.

«Na segodnyashniy den v kompanii rabotaet 70 000 chelovek. Myi dumaem, chto esli nikakih ekstraordinarnyih sobyitiy ne proizoydet, to cherez 5-7 let u nas budet rabotat ot 400 000 do 500 000 chelovek. Roznichnyie kompanii stanovyatsya samyim krupnyim chastnyim rabotodatelem».

«Ya vsegda govoryu svoim sotrudnikam: «Zarplatu vam plachu ne ya, zarplatu vam platyat pokupateli».

V master-klasse Lev rasskazhet o franchayzinge tovarov, pravile «treh Pi», revolyutsionnoy sisteme RFID, kartah loyalnosti i otvetit na voprosyi:

  • Kak problema izbyitka brendov na rossiyskom ryinke skazyivaetsya na predprinimatelstve?
  • Kakie shest harakteristik magazina volnuyut pokupatelya?
  • Chto takoe chastnaya marka, i pri kakih usloviyah ona prinosit dohod?
  • Kak prohodyat tsenovyie voynyi v SShA?
  • Pravda li, chto samyiy hodovoy tovar v riteyle — bananyi i paketyi?
  • Pochemu krizis — otlichnyiy etap ekonomicheskogo tsikla?

 

Theory

1 Хасис Лев Аронович
 
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